Meet Bruce & the Story Behind Healthy Dog Treats.

Hi, I’m Bruce, and thanks for visiting Healthy Dog Treats.

If you’re anything like me, your dog isn’t “just a pet”—they’re part of the family.

That’s exactly why I started Healthy Dog Treats.

Back in 2011, I became increasingly frustrated by the number of dog treats being promoted as “healthy” that were full of artificial preservatives, colours, fillers and ingredients I struggled to recognise. I wanted something better for my own dogs, and I knew many other Australian dog owners were looking for the same thing.

So rather than trying to stock thousands of pet products, I made the decision to specialise in one thing and do it properly.

Our philosophy has always been simple.

Natural dog treats made from simple, recognisable ingredients.

That philosophy continues to guide every product we stock today.

More Than Just Another Pet Store

Healthy Dog Treats isn’t a giant online retailer.

We’re an Australian family-owned business that has spent more than 15 years helping dog owners find healthier, more natural treat options for their dogs.

Every product we stock has been carefully chosen because it’s something I would be happy feeding to my own dog.

We specialise in natural dehydrated treats made from real meat, fish, offal and bone, with no unnecessary artificial preservatives, colours or fillers.

Today we proudly supply dog owners throughout Australia with one of the country’s largest ranges of natural dog treats, carefully selected over more than 15 years, including kangaroo, beef, lamb, goat, fish, shark cartilage, venison, crocodile, emu and many other premium natural treats.

Why Thousands of Australian Dog Owners Choose Healthy Dog Treats

When you shop with us, you’re buying from specialists—not a business that happens to sell dog treats.

Our focus has always been on helping dog owners make informed choices by offering:

✔ One of Australia’s largest ranges of natural dog treats

✔ A strong focus on single ingredient products

✔ Treats suitable for puppies, adult dogs and senior dogs

✔ Options for dogs with food sensitivities or specific dietary needs

✔ Long-lasting natural chews for enrichment and dental satisfaction

✔ Softer training treats for rewarding good behaviour

✔ Australia-wide delivery

✔ Friendly, personalised advice whenever you need it

Our goal isn’t simply to sell you a bag of treats.

Our goal is to help you choose treats that are appropriate for your dog’s age, size, chewing style and individual needs.

What I’ve Learned

Over the years I’ve learnt that every dog is different.

Some dogs have allergies.

Some need lower fat treats.

Some are gentle chewers.

Others will happily chew for hours.

That’s why I don’t believe there’s one “best” dog treat.

The best treat is the one that’s right for your individual dog.

Helping owners make that choice is still the most rewarding part of what I do.

Sharing What We’ve Learned

One thing that makes Healthy Dog Treats different is our commitment to education.

Over the years we’ve written hundreds of articles covering dog nutrition, natural treats and common health topics because we believe informed owners make better decisions for their dogs.

Whether you’re looking for treats for a puppy, a senior dog, a dog with allergies or simply trying to understand the difference between various natural chews, we want to provide practical information you can trust.

Our advice is based on years of research, experience and conversations with thousands of Australian dog owners.

We continue researching new products and writing new articles because dog nutrition is constantly evolving, and we believe our customers deserve the best information available.

We Believe Simpler Is Often Better

Many dogs do well on treats made from fewer ingredients and less processing.

That’s why you’ll find a strong focus throughout our range on products made from real meat and other natural ingredients that are easy to recognise and understand.

While every dog is different, we believe owners appreciate knowing exactly what they’re feeding, without unnecessary additives or overly complicated ingredient lists.

It’s a straightforward philosophy, but one we’ve believed in since the beginning.